As a result of Personal Professional Practice, it has been possible to deal with issues that occur when working in a creative environment. This has included the stress relief exercise and the ways to manage our time. By practicing this, it is easier to gather ideas for my work and make the most of each day. Another thing that has benefitted my practice so far on the course would be the presentations. This is because each one has given me more confidence in speaking in front of an audience and confidence in the work I am producing.
PPP has also allowed us to start working collaboratively with our peers during group activities and shared presentations. I think that next year, on the level 5 course I will start to network with people more so that I can start to build up a series of clients. One way that I plan to do this would be through showcasing my work on social media accounts such as Instagram and by visiting more gallery exhibitions or open nights. The presentations from PPP will also allow me to structure future interviews or pitches to clients which will be very useful.
Overall, I think that the skills I have learnt during the module will set me up for the future and I will be able to look back on these skills when managing my time or dealing with stress.
Wednesday, 29 March 2017
Monday, 20 March 2017
Studio Brief 3 - Design Strategy Presentation
Design Strategy
As part of a 7 minute presentation, we will have to reflect on our time so far on the course. This will include reflecting on who you are as a designers, as a learner and how the aims and ambitions have ultimately been influenced by the course. By reflecting in this way we are able to see what will need improving when we go on to level 5.
To start off the presentation, I thought about what motivates and influences me most. This includes the city I come from (Liverpool), the music I listen to and the designers that I find most inspiring. By first looking at these influences I can begin to compare my work to them and decide whether they were successful or not.
The next thing that I found was helpful during this course was the trips that began at the start of the year, including the visit to the Hepworth gallery and Yorkshire Sculpture Park. By attending these trips, I had more research and inspiration to use in my first project, which involved the creation of our own typeface and the study of letters. The logotype project was also quite influential to my work as it allowed us to study type and where to appropriately apply different styles.
Sketchbooks have also been an important factor on this course as they have allowed me to work quickly and consistently. They're also good for collaging and experimenting with different print samples, which can be much more broad that experimenting with digital only. Using sketchbooks during each project allows you to gather initial ideas and create thumbnail sketches of what you intend to develop later on.
Book and page layout has been important also, as it was introduced early in the course as a way to structure the designs and text that we use. Since design principles introduced the Marber grid system, I have frequently used it for many of my designs, including the Penguin Book cover competition. Page layout has been helpful when provided during the Indesign tutorial workshop, as we have been tasked at various stages to create publications that require a structure and layout, consistent throughout.
Group critique sessions have been very important to my practice, as it has allowed me to gain second opinion on the work during different stages. Receiving feedback on the work means I can also receive suggestions for designers to look at as well as ways to improve the work. This also gives us the opportunity to see how other people have approached a brief and ways that we can provide them with constructive criticism. One example of how my work has been influenced by the group critiques would be during Studio brief 1 of design practice. My work involved a copyright image and suggestions from my peers allowed me to create an alternative design that avoided the copyright.
My aims and ambitions for level 5 would be:
As part of a 7 minute presentation, we will have to reflect on our time so far on the course. This will include reflecting on who you are as a designers, as a learner and how the aims and ambitions have ultimately been influenced by the course. By reflecting in this way we are able to see what will need improving when we go on to level 5.
To start off the presentation, I thought about what motivates and influences me most. This includes the city I come from (Liverpool), the music I listen to and the designers that I find most inspiring. By first looking at these influences I can begin to compare my work to them and decide whether they were successful or not.
The next thing that I found was helpful during this course was the trips that began at the start of the year, including the visit to the Hepworth gallery and Yorkshire Sculpture Park. By attending these trips, I had more research and inspiration to use in my first project, which involved the creation of our own typeface and the study of letters. The logotype project was also quite influential to my work as it allowed us to study type and where to appropriately apply different styles.
Sketchbooks have also been an important factor on this course as they have allowed me to work quickly and consistently. They're also good for collaging and experimenting with different print samples, which can be much more broad that experimenting with digital only. Using sketchbooks during each project allows you to gather initial ideas and create thumbnail sketches of what you intend to develop later on.
Book and page layout has been important also, as it was introduced early in the course as a way to structure the designs and text that we use. Since design principles introduced the Marber grid system, I have frequently used it for many of my designs, including the Penguin Book cover competition. Page layout has been helpful when provided during the Indesign tutorial workshop, as we have been tasked at various stages to create publications that require a structure and layout, consistent throughout.
Group critique sessions have been very important to my practice, as it has allowed me to gain second opinion on the work during different stages. Receiving feedback on the work means I can also receive suggestions for designers to look at as well as ways to improve the work. This also gives us the opportunity to see how other people have approached a brief and ways that we can provide them with constructive criticism. One example of how my work has been influenced by the group critiques would be during Studio brief 1 of design practice. My work involved a copyright image and suggestions from my peers allowed me to create an alternative design that avoided the copyright.
My aims and ambitions for level 5 would be:
- To start looking for freelance work from clients. I could possibly do this through setting up an account on social media, as many of my influences and favourite designers are showcased on Instagram. I also think the course has now provided me with more confidence and skills to work with clients.
- To learn new skill sets, including photography, printing and animation. I would also like to return to some of the methods that I had previously used on the art foundation course, including painting and fine liner drawing.
- Collaborate with more people from either this course or another, so that there is more variation to my work.
- Make more use of the sign-up tutorials, as it will allow me to gather feedback from 1-to-1 with the tutor.
Friday, 10 March 2017
Studio Brief 2 - Self Branding Presentation
After presenting my self branding project to the class, I received feedback on what went well and what could have been improved. For the presentation itself, I need to improve on my organisation skills, as it was difficult to present the ideas when I had not prepared notes. It would also be beneficial to next time make bullet points for each slide, so that the audience can stay interested in the ideas and it makes it easier for me to present.
After showing the class my process and the design stages I went through, it seemed the logotype I had produced was well received by the peers. They also suggested that playing around with some of the other fonts with the oil effect may have also worked well. In particular the Futura thin font could have also worked well for the brand I was promoting. This is because like Helvetica, Futura is a well known font among designers and works well under many contexts. In this case it would have also worked well as a house music style font, as it has been used by professionals before.
The peers also particularly liked the idea of promoting the brand using a vinyl record sleeve, as it was reminiscent of house style and worked well with the context of my designs. Other suggestions included making other mixed colour patterns similar to the oil spill style, which may also work well on my designs. One way that this process could have been approached would be through the use of coloured lighting and photography elements, to create a laser beam image. This too would have been appropriate for the style of house music.
Conclusion
In conclusion to studio brief 2, I feel that having reflected on the course has helped me to understand some of the strengths I have gained this year, as well as some of the difficulties I have faced. One thing to consider during level 5, would be to prepare notes for presentations and use more primary resources such as photography. This would also work well in accordance with my aims for next year which include using more photography skills and hand based design. Overall, I think the presentation for the brief has helped me to consider future options and has given me confidence to present a pitch to my peers in future.
After showing the class my process and the design stages I went through, it seemed the logotype I had produced was well received by the peers. They also suggested that playing around with some of the other fonts with the oil effect may have also worked well. In particular the Futura thin font could have also worked well for the brand I was promoting. This is because like Helvetica, Futura is a well known font among designers and works well under many contexts. In this case it would have also worked well as a house music style font, as it has been used by professionals before.
The peers also particularly liked the idea of promoting the brand using a vinyl record sleeve, as it was reminiscent of house style and worked well with the context of my designs. Other suggestions included making other mixed colour patterns similar to the oil spill style, which may also work well on my designs. One way that this process could have been approached would be through the use of coloured lighting and photography elements, to create a laser beam image. This too would have been appropriate for the style of house music.
Conclusion
In conclusion to studio brief 2, I feel that having reflected on the course has helped me to understand some of the strengths I have gained this year, as well as some of the difficulties I have faced. One thing to consider during level 5, would be to prepare notes for presentations and use more primary resources such as photography. This would also work well in accordance with my aims for next year which include using more photography skills and hand based design. Overall, I think the presentation for the brief has helped me to consider future options and has given me confidence to present a pitch to my peers in future.
Monday, 6 March 2017
Studio Brief 2 - Final logo mock ups
After deciding the final logos that would be used for my mock ups, I began applying them to different templates, in order to get an understanding of how the branding could potentially look when made professionally. For the application process, I chose to use my designs on a business card, a promotional poster and on a vinyl record sleeve. I chose a record sleeve because it was appropriate to reflect on my personal interest in house music and particularly the album or vinyl covers that inspired my designs.
Business Card
Promotional Poster
Vinyl Record Sleeve
Wednesday, 1 March 2017
Studio brief 2 - Logo design development
After using the colour oil spill image, I began to apply this to the logotype in different ways so that I could receive feedback from peers on which design they like the most.
Here are my final design shapes, after receiving feedback from peers on which initial sketch they thought would work best when developed. These designs were then transferred to colour and developed so that a conclusion could be made about what logotype would serve as the brand image.
Here you can see that by playing around with the oil spill effect, I have been able to develop my designs to look more professional and more personal to me. I particularly like the ones that show my name in black with a square background and my favourite logo would be the bottom right image.
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