A2 Poster presentation

After presenting the poster to the group, I received critical feedback on my design decisions and on my choice of type. One suggestion would be to look at other types that have been important to me on this course, including the typeface that I had created during the first module of the year. This would have been more personal in terms of reflection and furthermore, may have worked better on my poster.

For the design choice, I used a blue backdrop, which was reflective of the styles and skills I had learnt during the course. I had also included photographs that had been taken at different modules on the course as a way of stating how I plan to use more of my photography skills during level 5, as well as other processes that I had used on the foundation course before this year.

I also think that my presentation skills can be improved during the next 2 presentations ( self branding and final presentation). Practicing speaking is also important for preparing yourself as well as a script of bullet points that may help to cover certain points quickly and effectively.

Studio build lecture

• Used rotaring pens before computers came about
• Letroset - quick way to rub down type onto a surface.
• Letrographica
• The Face, magazine covers by Neville Brady
• Cabaret Voltaire
• Rod Clarke - Underground magazine - mixed punk style with swiss graphics

Vaugh Oliver - designed catalogue for 4AD Seminal Marrs pump up the volume.

Trevor Jackson - 1990

Ian Anderson - 1991/1992

• the designers republic versus
• Model 500, Juan Atkins, Deep Space
• Sun Electric
• The Orb
• Aphex Twin cover art
• Warp sleeves (warp purple)
• Gatecrasher - disco tech
• Supercharger widemouth

Worked on Urbanised - Pictograms

@studio_build - insta

@studiobuild - twitter

 

Studio Brief 1 - Reflective Practice A2 Poster

As part of our reflective practice we created posters that would be displayed to the class in a later session and presented so that we could begin to develop our presenting skills and gain further feedback on areas that need improvement.

For the poster itself, I started by looking back at some of the memorable parts of the course. This included the Design Skills module, in which we were tasked with creating a way finding system for an venue in Leeds. I felt that at this stage on the course this was probably my most successful work and therefore decided to include an element of it on the poster. I was also reflective of the Helvetica documentary, which was shown to us earlier on the course. I felt this was a necessary element as it was the start of our understanding about the application of type in design.

The poster also includes some of the areas of the course which I haven't enjoyed, such as the lecture programmes and the blogging. By stating these concerns, I may be able to look back during level 5 and reflect on areas that I may have come to like more.

For the design layout itself, I chose Helvetica as the title font and used transparent blue backdrops which would be reflective of the styles I have become familiar with during the time on the course.

Studio Brief 2 - Development 2 - logo designs

As I had previously decided that Helvetica Bold would be the font that would serve as the basis for my logo, I began altering the designs from the sketching stage. For this, I started to think about ways in which colour could be applied to the designs, in a way that reflects my personality and personal interests, as well as my work. To do this, I first started by making a colour swatch of designs that Ii had completed during my time on the course. These were some of my most successful and favourite designs.

After finding that many of the designs I had produced used a wide variety of colours, it became apparent that using a rainbow of different colours for the logo designs may be suitable for my branding. Therefore I began looking for a way to incorporate many colours into one design. By using the image of oil spills, I felt that this was reflective of my use of colour throughout the course, but also reflective of my passion for painting.

Studio Brief 2 - Development

To start development on my initial ideas stage, I began looking at inspirations and musical albums that I found most intriguing. This also gives me a sense of how I may want my logo design and typeface to look when developed. I am particularly interested in the album covers for the house music, as it is probably my most favourite genre and style. Therefore, by focusing on the house music style typefaces, I can begin to develop a title and logo based on these fonts.

As there is a wide variety of house music styles, it also means there are several different styles of typeface that come with it. Therefore, my designs may have to compromise an area of the style that can be recognised universally. For this I have chosen Helvetica bold as it is a neutral font that can be seen throughout many house music covers. It is also an easier font to manipulate, due to the bulkiness of the letters. Although I have chosen this typeface, I may decide during the process to include elements of other styles that may ultimately help me to finalise a design.

Typefaces that I looked at