Studio Brief 2 - Development

To start development on my initial ideas stage, I began looking at inspirations and musical albums that I found most intriguing. This also gives me a sense of how I may want my logo design and typeface to look when developed. I am particularly interested in the album covers for the house music, as it is probably my most favourite genre and style. Therefore, by focusing on the house music style typefaces, I can begin to develop a title and logo based on these fonts.

As there is a wide variety of house music styles, it also means there are several different styles of typeface that come with it. Therefore, my designs may have to compromise an area of the style that can be recognised universally. For this I have chosen Helvetica bold as it is a neutral font that can be seen throughout many house music covers. It is also an easier font to manipulate, due to the bulkiness of the letters. Although I have chosen this typeface, I may decide during the process to include elements of other styles that may ultimately help me to finalise a design.

Typefaces that I looked at