As I had previously decided that Helvetica Bold would be the font that would serve as the basis for my logo, I began altering the designs from the sketching stage. For this, I started to think about ways in which colour could be applied to the designs, in a way that reflects my personality and personal interests, as well as my work. To do this, I first started by making a colour swatch of designs that Ii had completed during my time on the course. These were some of my most successful and favourite designs.
After finding that many of the designs I had produced used a wide variety of colours, it became apparent that using a rainbow of different colours for the logo designs may be suitable for my branding. Therefore I began looking for a way to incorporate many colours into one design. By using the image of oil spills, I felt that this was reflective of my use of colour throughout the course, but also reflective of my passion for painting.
No comments:
Post a Comment